A Call to Action!
Sadly, the personal touch in business is being lost. The more technologically advanced we become, the fewer people we find who are willing to take responsibility, both in their personal lives and in their business dealings. The ability to take decisions seems to be the preserve of committees, with individual judgement calls being relegated to …. Read More
I want it ALL!
Who do you think you are! How dare you speak to me like that? You are insulting me and calling my character into question! Get out of my face – I don’t ever want to see you, associate with you, or deal with you again! This is not the reaction of a rational person – …. Read More
Attract Others
The big prizes in life go to the builders, not the destroyers! If there is greed, envy, hatred, jealousy, and selfishness in your heart, you will only attract those characters with similar characteristics. This is as applicable in business as it is in our personal lives! A fundamental truism, experienced by each of us every …. Read More
Management Crisis
Management in Crisis After a few years of classes, they expect to manage people who have many times the amount of knowledge, gained through intensive personal experience. Those without the credentials have been relegated to the “slow track” and subjected to the ‘leadership’ of those who do not have the legitimacy to lead! What has …. Read More
Your Customer’s Reality
Have you noticed that there seems to be something different about your customers of late? In fact, have you noticed that everything is different about your customers lately? Current concepts of your business’ relationships with its customers can be thrown out the window, with ‘old’ relationship values supplanting them. There is a new (or should …. Read More
Your Brand Lives in Your Customer
Part IV of our IV Part series on “Creating Your Own Niche” Your Brand is everything! Your Brand is owned by your customers and lives in their minds! Your brand is not your advertising. It is not your logo, your company name, or even your product. Your brand is a living entity, owned by your …. Read More
The Commodity Trap
Why should I do business with you? Probably the most basic of competitive questions, but unfortunately most companies answer the question (probably not in as many words) by saying “Do business with us, because we’re pretty much the same as our competition, but we’re good at it”. What choice does it give the Customer? Customers …. Read More
Who are you?
What if you could eliminate your competition from your customer’s consideration – would you do it? These days, so many companies strive to fit into a particular niche and find themselves having to elbow their way past a mass of competitors to make their mark. Why waste your energy in fighting the competition in any …. Read More
Serving Others First
Never, in the history of the world, has there been such abundant opportunity as there is now for the person who is willing to serve before trying to collect! In response to a particularly forceful verbal venting of abject frustration, my business sage at that time asked me a simple question: ‘How far do you …. Read More
Profit means NOTHING!
What would you rather have – a profitable business or a cash cow? The one is definitely not the same as the other! Just look at Enron and the millions of ’Profitable’ businesses that have collapsed. It tires me to hear businessmen and women brag about their profits. It is the cash position of the …. Read More