Your Brand Lives in Your Customer
Part IV of our IV Part series on “Creating Your Own Niche” Your Brand is everything! Your Brand is owned by your customers and lives in their minds! Your brand is not your advertising. It is not your logo, your company name, or even your product. Your brand is a living entity, owned by your …. Read More
Profit means NOTHING!
What would you rather have – a profitable business or a cash cow? The one is definitely not the same as the other! Just look at Enron and the millions of ’Profitable’ businesses that have collapsed. It tires me to hear businessmen and women brag about their profits. It is the cash position of the …. Read More
Dead Money
Most business failures result from a shortage of cash. To patch the cash holes, we run to the banks for higher overdrafts, factor our debtors, raise trade finance, enter buy and leaseback arrangements … or make any one of several other inventive financial arrangements. It is tragic that not enough attention is paid to identifying …. Read More
It’s NOT all about the money!
The feeling and emotion of prosperity does not come from what you own, but by knowing who you are. Knowing who you are means knowing where you want to go. Knowing where you want to go gives you focus and direction … the money will come! The PURPOSE of any business is to get, and …. Read More
Profit means NOTHING!
Profit Means Nothing! What is more beneficial – a profitable business or a cash cow? The one is definitely not the same as the other! Just look at Steinhoff and the millions of ’Profitable’ businesses that have collapsed. It is upsetting to say the least when one hears businessmen and women brag about their profits. …. Read More