I want it ALL!
Who do you think you are! How dare you speak to me like that? You are insulting me and calling my character into question! Get out of my face – I don’t ever want to see you, associate with you, or deal with you again! This is not the reaction of a rational person – …. Read More
Your Customer’s Reality
Have you noticed that there seems to be something different about your customers of late? In fact, have you noticed that everything is different about your customers lately? Current concepts of your business’ relationships with its customers can be thrown out the window, with ‘old’ relationship values supplanting them. There is a new (or should …. Read More
Your Brand Lives in Your Customer
Part IV of our IV Part series on “Creating Your Own Niche” Your Brand is everything! Your Brand is owned by your customers and lives in their minds! Your brand is not your advertising. It is not your logo, your company name, or even your product. Your brand is a living entity, owned by your …. Read More
Who are you?
What if you could eliminate your competition from your customer’s consideration – would you do it? These days, so many companies strive to fit into a particular niche and find themselves having to elbow their way past a mass of competitors to make their mark. Why waste your energy in fighting the competition in any …. Read More
Profit means NOTHING!
What would you rather have – a profitable business or a cash cow? The one is definitely not the same as the other! Just look at Enron and the millions of ’Profitable’ businesses that have collapsed. It tires me to hear businessmen and women brag about their profits. It is the cash position of the …. Read More
Dead Money
Most business failures result from a shortage of cash. To patch the cash holes, we run to the banks for higher overdrafts, factor our debtors, raise trade finance, enter buy and leaseback arrangements … or make any one of several other inventive financial arrangements. It is tragic that not enough attention is paid to identifying …. Read More
Leadership
Leaders are a scarce resource in the business environment – managers come at twenty to the dozen. Leaders inspire people with an emotional desire to follow them with enthusiasm and fervour. They automatically extract the best out of their followers – even when they are not physically present with their teams. Can you go away …. Read More
Four Pillars of Partnership
There are 17 things that will stop you dead in your tracks and prevent you from developing your business into a resounding success. Chief amongst these is ‘trying to do it all by yourself’! We just seem to lose sight of the fact that any sound business must rest on four vital pillars of partnership. …. Read More
A Definite Chief Aim
It is sad to observe the number of businesses that play out their brief lives by morphing from day to day without any clue as to what their destination is. No wonder they go out of business, destroying hopes, and dreams in the process. These entities operate without a definite chief aim and have no …. Read More
Good staff are hard to find!
The heart of every employer goes out to the person who does his work when the “boss” is away and the person who, when given any task to perform, no matter how difficult or mundane, quietly takes the opportunity, without asking any idiotic questions, and with no lurking intention of finding the easiest way out, …. Read More